Why doesn’t Hard Rock let me take alcohol into the hotel room?

Question:

Why doesn’t Hard Rock let me take alcohol into the hotel room? There is a guard watching for violators.

Answer:

It took several runs at both the Hard Rock Hotel & Casino and its corporate parent, Morgans Hotel Group, to produce a response.

The Hard Rock’s verbatim response to your query is: “The Hard Rock is known as one of the best party spots in Vegas, so naturally we attract a younger crowd. The security checking for alcohol being brought in is a safety measure we take to help prevent minors from having alcohol in the rooms.”

UPDATE: 06-23-2009  They’re hard at the Hard Rock:

“Why doesn’t Hard Rock let me take SOFT DRINKS into the hotel room? There is a guard watching for violators. They tried to confinscate a six-pack of Coke at the elevator. I had to leave, hide it in my suitcase, and return later. I thought they might even search my suitcase.”

My Note: The real reason is so that you buy the Hard Rock’s liquor and drink it in the casion where you will gamble away your money.